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  • Writer's pictureArjan Bartlema

๐ˆ ๐š๐ฌ๐ค๐ž๐ ๐‚๐ก๐š๐ญ๐†๐๐“ ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ž ๐š๐ง ๐š๐ซ๐ญ๐ข๐œ๐ฅ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐ ๐ข๐Ÿ๐Ÿ๐ž๐ง ๐ ๐จ๐จ๐๐ฌ

Giffen goods are a peculiar phenomenon in economics where an increase in the price of a good leads to an increase in its quantity demanded. This is in contrast to the typical relationship between price and quantity demanded, which is inverse. The reason for this behaviour is that Giffen goods are considered to be inferior goods, meaning that as income increases, the demand for these goods decreases. However, these goods are also considered to be necessities, meaning that as their price increases, people are willing to give up other luxuries in order to continue purchasing them.

LVMH (Louis Vuitton Moรซt Hennessy) is a luxury goods company that has seen tremendous success in recent years. One reason for this is their understanding and manipulation of Giffen goods. LVMH sells luxury goods that are considered to be necessities, such as handbags and watches. As the price of these goods increases, the demand for them actually increases as well.

LVMH has also been successful in creating a strong brand image. They are known for their high-quality, luxury products, which has helped to increase the perceived value of their goods. Additionally, LVMH has been able to maintain a level of exclusivity by limiting the number of products available and keeping prices high. This exclusivity has helped to create a sense of prestige and status associated with owning an LVMH product.

Another factor that has contributed to LVMH's success is their ability to adapt to changes in the market. They have been able to expand their product line and acquire other luxury brands, such as Bulgari and Fendi, in order to appeal to different segments of the market. LVMH has also been able to successfully expand into new markets, such as Asia, where there is a growing demand for luxury goods.

Overall, LVMH's success can be attributed to a combination of factors, including their understanding of Giffen goods, their strong brand image, their ability to maintain exclusivity,..

All up quite insightful but nothing shattering as yet. Then again ChatGPT is improving in an exponential way so the future is truly scary. By the way LVMH is an Outperform in our ACM-EU quant model.

(*: the visual was created bij AI)

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